Wine Club Growth Consulting
Your tasting room is full.
Your wine club should be too.
A full tasting room is only the beginning. A thriving wine club is the goal. Most wineries excel at attracting guests — yet too often, the relationship ends at the door. We turn visits into lasting, profitable connections.
The gap most wineries miss
A wine club is not a loyalty program. It is a revenue engine.
The wineries that understand this do not just grow. They build something predictable, compounding, and built to last. High margins. Recurring cash flow. Members who become advocates.
The ones that don't understand it keep starting over. The wheel keeps spinning but the club never gains momentum.
Sound familiar?
“Our tasting room staff are great hosts. But they struggle to convert visitors into members.”
“We keep losing members. Attrition is quietly killing our numbers.”
“Our club tiers feel outdated and hard to sell.”
“We know there is more revenue in our club. We just don't know how to get to it.”
What we do
End to end. Integrated. Built around your club.
Membership conversion
Converting tasting room visitors into long-term members requires a specific kind of conversation. We help your team have it naturally, confidently, and without it ever feeling like a sales pitch.
Staff sales culture
We build a culture where frontline staff enroll members with genuine enthusiasm. Better members who feel good about joining and stay longer.
Club tier and pricing strategy
We redesign tiers, benefits, and pricing to create memberships that feel like a privilege rather than a transaction.
Attrition reduction
We identify the exact moments members quietly disengage and build systems that re-engage them before they cancel.
Revenue tracking and milestones
Clear milestones from the start. We track progress at every step so you always know where growth is coming from.
"We diagnose, redesign, and activate your wine club from the first tasting room conversation to the member who renews year after year."
Cellar design, wine curation and organization
Adriana brings her sommelier expertise beyond the tasting room. From cellar design and layout to wine selection, curation, and organization — she helps wineries and private clients build collections that are as beautiful to experience as they are to manage.
How it works
A clear process from day one.
Discovery
We start with a thorough look at your current club: structure, staff, conversion rates, attrition patterns, and missed opportunities.
Strategy
A tailored growth plan covering acquisition, tier design, pricing, and retention with clear milestones.
Activation
Direct work with your team through training, implementation, and hands-on support at every touchpoint.
Growth
Track results, refine what is working, and build systems that keep your club growing long after our engagement ends.
Who we are
Two disciplines that rarely share a table. Together.
Adriana Rosberg
WSET Certified Sommelier and MBA in Wine Business. Adriana brings deep fluency in wine consumer behavior, membership strategy, and the economics of direct-to-consumer wine programs.
She has spent her career at the intersection of culture, craft, and commerce. That perspective is what she brings to every winery she works with.
Brendon Rosberg
Adriana's team includes Brendon Rosberg, an award-winning direct-to-consumer sales specialist. For over thirty years his customer experience sales training has helped businesses grow sales by 300% or more in the hospitality industry.
Where Adriana brings the wine knowledge, the culinary perspective, and the cultural fluency, Brendon brings the sales architecture that makes growth measurable and repeatable. It is a rare combination — one built to enhance their clients' sales success.
Start the conversation
Let's talk about your club.
No pitch. No pressure. Just a real conversation about what is possible.
Revenue outcomes vary by winery size, market, and program maturity.